Canadian Tire 1930s

Canadian Tire wanted to be the store that supplied anything customers needed. This meant that they needed to grow their product lines. In 1935, Canadian Tire expanded their product line to include camping, hunting, fishing, and other sporting goods. That same year, they launched their first original line. In the present day, the Motomaster Original Line is still one of the most affordable, and reliable brands for automotive parts and batteries. Canadian Tire gave the customers a sense of self reliance by providing customers with the tools to do the jobs themselves. They wanted to be Canada’s number one store. By 1937, Canadian Tire stores were having problems keeping up with the demands of their sales. To increase the speed of the clerks travelling to the storeroom, and ensure they delivered the customer their product in time, Muriel Billes (Alf’s wife) developed the idea of clerk’s on rollerblades. Soon after, the clerks on rollerblades became an entertainment to all of the customers that came to Canadian Tire. Many visited the store specifically to see them in action. They zipped through the store, and carried boxes up and down the stairs in their rollerblades. Innovation was key at Canadian Tire.