Canadian Tire 1980s

For Canadian Tire the 80’s were a time for reconnecting with their customers. This was done largely through advertising. Throughout the 1980’s the ‘Albert’ and the ‘Bike Story’ commercials  really hit home for most Canadians. The ‘Albert’ commercial spoke to the dreams of every kid growing up. This commercial was so popular with hockey fans crowds would chant Albert when their teams were behind, creating a special connection between Canadian Tire and it’s customers.The ‘Bike Story’ followed the close relationship of a father and son ending in a touching moment formed through a bike cut out of a Canadian Tire catalogue. These commercials helped Canadian Tire stores make a spot for itself in the Canadian identity of retail. It had become one of the first places customers would go to and often revisit.