Canadian Tire 1960s

By the 1960s, Canadian Tire had expanded away from the city centers and into the suburbs, providing everything customer’s needed to do it themselves. They constantly followed the different trends in Canadian society, changing their items to best suit their needs. In 1961, Canadian Tire introduced a new fictional character to its company image; this was of Scotsman Sandy McTire. From 1961 onward Sandy McTire was featured on the in-store Canadian Tire Coupons and still continues to be the iconic face on the Canadian Tire Money today. In 1967, Canadian Tire celebrated Canada’s 100th anniversary. The Centennial Car Rally was organized by Canadian Tire. The parade of vintage automobiles travelled through Canadian towns and cities, ending in Montreal’s Expo ’67, the biggest Canadian 100 celebration.