Canadian Tire 1970s

Canadian Tire celebrated its 50th anniversary in 1972. During this decade the continued to expand the company while staying close to their roots. They expanded to 54 gas bars and to cut down on labour costs they introduced the idea of customer pumping their own gas becoming one of Canada’s first self-serving gas bar. Going back to their rule of the customer always benefitting they would leave the sign and the pump the same price but would charge the customer less. Canadian Tire started expanding into home decor being sold in their stores. In 1977 Canadian Tire launched its first national campaign with the slogan “you can do it” aiming at  back at customers doing projects themselves and Canadian Tire providing them the tools to do so. By 1978 Canadian Tire continued to expand needing move their corporate office from the small Yonge Street location to an office tower further down the street.